The benefits of printed marketing materials is timeless.
We are rapidly transforming to where everything is converting to digital only, Despite this, marketing brochures will always have the advantage of being a tangible way of connecting to people.
When it comes to knowing if you have positively shared information that showcases your products, services or information, professional brochures and marketing brochures are the surest thing.
Brochures are a hand to hand connection between you and your potential client or customer. When you place your brochure in the hands of another individual, you know you have done all you can to share the information you want others to know about you. This is not always guaranteed in the mass exchange of information shared in emails, texts, or even with your website. But once you give your brochure to someone, you know they got it.
A professional brochure or marketing brochure should be designed to function like a paper copy of your website. It should be organized to quickly inform the reader, be arranged in a way that flows and is easy to follow, and be graphically pleasing to look at. Your brochure should also serve as the hard copy connection to your website.
That means that the reader should be able to know how to find out more information on your website, and most important - how to get there!
QR coding helps make that connection. You see QR coding everywhere you go. It's that barcode or dotted box on products, packages, posters and even road signs that when scanned, brings you right to the information on a website.