"I just spent 20 minutes chasing goats. None of them would listen. I picked up John Deere thinking the rest will follow him. Well he kicked me and gnashed his teeth and tried to bite me. And I was right the rest did follow him, in his naughty ways. 😡
First of all, John Deere weighs a freaking heck ton. That goat is REAL fat. Like FAT. By some miracle I got him into the barn and went for Gus because you know, he's the nice one.
Well Gus ran away so I grabbed Kubota. Got Kubota into the barn and John Deere ran out. Got John Deere into the barn and grabbed Abby. Gus was running away so I chased him into the barn. We're finally all in the barn. I shut the door.
This was all much more labor intensive than it sounds. Especially since one of the goats is obese.
They're running in the barn like this is a game. I start clapping and yelling. Abby starts screaming. I get 3 into the stall and 2 run out. Gus runs away and jumps onto a trash can, which didn't have a lid so he jumped into it and got stuck 😂😂😂😂😂 I dragged the trash can to the stall and dumped him in. Chased John Deere in pulling Kubota and slammed the door.
And that was my goat adventure for the day. 😂😂😂."
My daughter, Danielle Wakefield, who happens to be the reigning Mrs. Alaska, texted this account to me while I was working on a roof. I nearly fell off laughing. No joke. I was away from home longer than usual and she was trying to be helpful by getting them back into the barn.
As funny as this little story is, it also illustrated how difficult and time consuming it can be to do something you really don't have time for, and are not used to doing. The same can be said about website content management and development.
Many small businesses and organizations need a web presence. It is crucial to their growth. Yet often times, they lack the expertise or manpower to devote to doing something that initially, seems easy and straight forward - like goat herding. It seems like an easy thing to do. Often the job is "voluntold" or delegated to an employee or staff person who is already tasked with their part in running the business or organization. Someone is asked to get online and build a website (in their spare time). Yet what seemed easy to do at first, becomes burdensome due to the demands of the business or organization. A lack of time or frustration sets in and a website presence does not materialize, or if it does, it turns out to be something that doesn't effectively do what a website was needed to do.
It is easy to surf the web and look at all the websites that are out there and start picking and choosing what you would like to see on a website of your own. Almost like pushing a grocery cart down the aisle of the store? Or even similar to looking at four goats and thinking "How hard can this be?" Well, that depends on much experience and know how you have.
To herd four goats back into the barn you need to know how to communicate to your audience (the goats). Then you need to know what they want (food, all the time, with variety). Then you need to know how to connect those two in a way that gets them where YOU want them to be, in this case the barn. Websites are similar. You need to know who you want to reach and how. You need to know what your audience wants or is looking for. You need to tie those two together in a way that gets them to where YOU want them - your website and your business.
On the surface, when you see the polished exterior of other websites, it may seem easy to do. But there is a lot that goes into making a website effectively work for you. Design, mobile responsiveness, media, content, and search engine optimization that gets you on the map of the web are just a few.
If a funny story about goat herding and how it can compare to building your website resonates with you and you need help, contact me. I would be glad to discuss the ideas you are thinking about. It's always free for first time consultations. Let me know how I can help!