Can being a scapegoat be a good thing?
But in walks a potential source to lay the blame on! A dog comes strolling by and comes close enough that if you time it just right....well you get my point.
The term scapegoat actually gets its meaning from an Old Testament Jewish sacrifice where the sins of an entire nation were transfered to two goats. One was slain, the other was taken away and allowed to escape into the wilderness, never to be seen again. This symbolized removing all of the wrong the entire nation committed, and sending it away to never again be remembered. Hence, this is where we get the meaning of the term “scapegoat.”
As a web designer, I can be seen as fulfilling the role of a scapegoat. Most people view that label as negative, because we often give it to someone taking the blame for something bad. But there is always a flip side to that coin. Small businesses or organizations need a web presence just as much as any large company. Much like my example of pressure release amongst friends above, the options for establishing an effective web presence are far more limited for smaller businesses. If you got my drift earlier..., when you are alone, you can remedy the pressurized problem anyway you have at your disposal. Large companies have many options at their disposal. Right about there is where I will stop saying "disposal."
My point being, the resource of time and money are much more readily accessible for larger companies. If they don't see the need to retain a web developer full time, they simply resource it out to a website company. The website company goes to work and takes on the responsibility for the success of a functioning and effective website that benefits the client. If it goes wrong, they are to blame, or a scapegoat if you will. If all goes well, they are thanked and appreciated.
That is being a good scapegoat, and certainly the one I constantly strive to be for my clients.
Designing a fully functional, well laid out website that draws and captures the attention of visitors, and keeps them there long enough to have any kind of conversion takes time. It goes way beyond what many platforms offer in drag-and-drop, do-it-yourself website builders. Understanding layout, color schemes, navigation, use of headers and search engine friendly content is just the tip of the iceberg. The problem is, many small organizations don't have the resources or time to devote to developing a website properly. Sometimes there may be a brave and energetic soul who volunteers for the task. But often times, they soon get overwhelmed trying to make a website happen effectively while doing their already assigned tasks - tasks that keep the business or organization running. The end result is either huge delays trying to establish a web presence, a poorly established one, or none at all.
The goat pictured above is one of my goats. His name is John Deere. He never gets blamed or credited for anything, except the many hours devoted to cleaning up the huge mess he and his buddies make in the barn. He actually made his first public debut this last Sunday. He was used as a stage prop to help illustrate the biblical origin of the term scapegoat. But all goat talk aside, if getting your website up and running is too much of a mess for you to tackle, I would be happy to discuss your needs.
I am a freelance web designer with calloused hands. If you would like to contact me to discuss your website or marketing needs, I would be happy to talk!