That is something you have either heard someone say, or you have become accustomed to doing yourself when you needed information about anything. I recently needed some pretty quick information. We moved into our dream home that included two acres, a barn and riding arena on the south end of town just before Thanksgiving 2016. Shortly after the New Year, while in the beginning stages of our dream, we experienced our first wakeup call. Our old home in the northeast part of town didn’t have a barn or riding arena, but it was hooked up to the city water. ……..Pretty reliable that city water was. Our new home, being somewhat rural, included it’s own wonderful, tasty, pure, chlorine free water - fresh out of a 300 foot deep well. Who puts water that deep into the ground?? Such as it was, we were enjoying our own water source that was being pumped into our house by the original 40 year old pump. Ever want to know what 40 year old water pumps do when the new owner moves in? Yeah... As you probably guessed, I was scrambling for a solution to us being high and dry. I didn’t have a bucket attached to the end of a 300 foot rope, and even if I did…, not happening. So I did what just about everyone does these days when your clueless and need an answer. I Googled it. Pressured by no running water, no showers, no toilets, I needed to find someone to get on this and ASAP. I knew absolutely nothing about what it took to fix our problem. I didn’t even know the problem was the pump. I just knew we were dry as toast and we needed someone to get us back into the flow. On my Google search, I looked over several websites of companies that installed and serviced wells. Under pressure (not the kind coming out of the faucet) to get help comming our way, I didn’t want to waste time making a decision on who to call. I just needed to have some degree of confidence and peace in the total strangers I was getting ready to call, and my first step in that direction was a website. Factors that led me to my decision were:
The website had the look and feel of organization
The information I needed to know (who they were, what they did, how they did it) was quick and easy to see
The information on the website gave me the impression they knew what they were doing, and have been for a long time.
The look and feel of the website in general is similar to dressing to impress. A company’s choatic and disorderly site is hard to get past, even if they truly were the best gig in town. Skip those. Several websites weren't clear if they serviced old wells or not. With time being of the essence, I didn’t want to take extra time to confirm with phone calls, so I skipped those. When it came down to picking someone to call, the things that resontated with me were things like: 25 or 30 years of experience. That meant a lot to me. Knowing that you will be there when I need you meant a lot to me. Big Bold letters in red and the image of some poor, unhappy sap smack dab in the midst of their site gives me the feeling of preparedness to respond. Having a phone number to call right at the top of the site gives me comfort they are about rescuing me out of my dry situation. It’s almost as if they understood I was having an emergency, and as well laid out the website was, I didn’t want to spend very much time scrolling through it. Pretty nice! I came to the decision with who I called in about 25 seconds. It took me about 10 - 15 seconds to grab my attention after clicking on the link. The first impressions given to people who visit your website will often result in whether someone desides to stick around beyond a casual glance or not. Not only that, but how quickly that first impression is implanted will make all the difference when someone is deciding to stay and read your site, or move onto the vast offerings of other sites on the web. Two generations ago, information was gathered through patient, methodical referencing of hard copy matierials. Whether you were a student in school/college, in need of research or information for a job or project or looking for self-help, whatever it was, significantly more time was devoted to finding the information you needed. Fast forward to the digital age, we are now accustomed to having any kind of information readily available at our finger tips via the web, and quickly. The convenience of our digital world has changed our culture to expect the information we want within in seconds, not the hours and days it took previoiusly. Whether you have a current website, or plan on making one, the question that is most crucial is: Will your website capture someone’s attention in 10 seconds or less?
First impressions are everything. Items that deter from a good first impression are things like grammar errors, broken links, lack of easy navigation throughout your site, poor quality images, and just a poor general impression. Of course, the overiding purpose of your website is to be the electronic version of being able to walk up and down the "virtual" isles of your organization. Visitors should be able to determine WHO you are, WHAT you are about, and HOW to connect with you when they are interested. It is absolutely necessary to have an internet presence, no matter how large or small your business or organization is. Visual design is an important aspect of how your website is experienced - but also consider what your website is saying. Is the content of your website saying the right things that represent WHO you are - WHAT you are about - WHEN you will deliver and WHY you are able to do it better than the others? Even more importantly - does your website communicate the things that resonate with the potential visitors or customers you are wanting to connect with? If you need a new website, or already have one that needs new content, updated appearance and functionality, but don’t have the time or staff to make it happen, contact me and lets talk about what I can do for you.